How for profit sites could help social entrepreneurs actions
Web Video for the Social Benefit Sector
For-profit sites like YouTube.com, googlevideo.com, current.tv and Jumpcut.com are collecting thousands of videos every day and making news. Join Patrick O'Heffernan in learning how your social benefit organization can benefit from that trend.
About six months ago, I launched a non-profit website that enables visitors to upload videos, comment on and rate them, and engage in online forums about the American elections. The site, ThePeopleChoose, is linked to the non-profit television channel, Link TV, which will broadcast the best videos that have been uploaded. My experience tells me that there is opportunity here for NPOs.
• I learned that there is an appeal for some foundations to experiment with this new form of creative relationship building and communication.
• I learned that private companies in this field are new enough that they welcome non-profit partners because they see they traffic enhancement and branding potential.
• I learned that online promotion is necessary to build traffic and that blogs are likely the best way to do it.
• I learned that it can excite an NPO's staff and board and raise morale to see their work in video, especially video that others have gone to the trouble to shoot and post.
Why do it?
1. Video can deliver unique impact and reality about your work. By asking people to upload video, you avoid production costs and achieve a powerful authenticity. Your appeal to donors and funders will go up as they see and get engaged in your work and even upload videos of their own. You will build relationships with film schools, local high school and college classes where the faculty are assigning video projects, and with new foundations that found you through video.
2. Video websites appeal to young people – a source of new members and volunteers. They also showcase new talent, like the students and volunteers who upload videos and text to ThePeopleChoose.
4. The technology is widespread and the cost is low if you partner with a private sector video site – a good way to build a corporate relationship that can grows into other things.
3. Video sites can build relationships with users and commenters.
How do you do it?
1. Unless your organization has large amount of server space and bandwidth, form a partnership with a video upload company. This is a win-win for them because your members and promotion will bring more traffic to their site, increasing ad revenues, and they provide the space, upload applications and bandwidth to you at no cost.
2. Have your IT person or a contract programmer add a "new clips" section to your site's back end. This is a site which allows your staff to grab videos uploaded to your partner's site and post on you own so they open theirs, preferably in Flash.
3. Put a button or a box on your home page that asks people to upload their video and takes them to a page where they agree to your terms of service, and then sends them to a page on your partner's site that has your logo on it where they actually upload the video. Your staff then reviews it to make sure it meets your terms of service (TOS) and rules, like no profanity or copyrighted material. (In your TOS, let them keep the copyright to their videos, which they license to you at no charge – take a look at the TOS's on some of the upload sites and then have your lawyer or a volunteer attorney draft yours.)
Source: http://www.socialedge.org/Events/Workshops/83
ALso, have a look at: www.participate.net
For-profit sites like YouTube.com, googlevideo.com, current.tv and Jumpcut.com are collecting thousands of videos every day and making news. Join Patrick O'Heffernan in learning how your social benefit organization can benefit from that trend.
About six months ago, I launched a non-profit website that enables visitors to upload videos, comment on and rate them, and engage in online forums about the American elections. The site, ThePeopleChoose, is linked to the non-profit television channel, Link TV, which will broadcast the best videos that have been uploaded. My experience tells me that there is opportunity here for NPOs.
• I learned that there is an appeal for some foundations to experiment with this new form of creative relationship building and communication.
• I learned that private companies in this field are new enough that they welcome non-profit partners because they see they traffic enhancement and branding potential.
• I learned that online promotion is necessary to build traffic and that blogs are likely the best way to do it.
• I learned that it can excite an NPO's staff and board and raise morale to see their work in video, especially video that others have gone to the trouble to shoot and post.
Why do it?
1. Video can deliver unique impact and reality about your work. By asking people to upload video, you avoid production costs and achieve a powerful authenticity. Your appeal to donors and funders will go up as they see and get engaged in your work and even upload videos of their own. You will build relationships with film schools, local high school and college classes where the faculty are assigning video projects, and with new foundations that found you through video.
2. Video websites appeal to young people – a source of new members and volunteers. They also showcase new talent, like the students and volunteers who upload videos and text to ThePeopleChoose.
4. The technology is widespread and the cost is low if you partner with a private sector video site – a good way to build a corporate relationship that can grows into other things.
3. Video sites can build relationships with users and commenters.
How do you do it?
1. Unless your organization has large amount of server space and bandwidth, form a partnership with a video upload company. This is a win-win for them because your members and promotion will bring more traffic to their site, increasing ad revenues, and they provide the space, upload applications and bandwidth to you at no cost.
2. Have your IT person or a contract programmer add a "new clips" section to your site's back end. This is a site which allows your staff to grab videos uploaded to your partner's site and post on you own so they open theirs, preferably in Flash.
3. Put a button or a box on your home page that asks people to upload their video and takes them to a page where they agree to your terms of service, and then sends them to a page on your partner's site that has your logo on it where they actually upload the video. Your staff then reviews it to make sure it meets your terms of service (TOS) and rules, like no profanity or copyrighted material. (In your TOS, let them keep the copyright to their videos, which they license to you at no charge – take a look at the TOS's on some of the upload sites and then have your lawyer or a volunteer attorney draft yours.)
Source: http://www.socialedge.org/Events/Workshops/83
ALso, have a look at: www.participate.net
posted by Ludovic Bodin at 5:31 PM
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